
The Calm Launch Formula is Caroline and Jason's first foray into courses in a long time and my word - it's incredible. It's designed to help you:
🔄 Build a repeatable launch system for digital product sales
📈 Have bigger launches with less stress
🙌 Have predictable income you can count on
I've been through the whole thing in a week (not finished all the tasks, but I've got my first draft of everything!) and I am BLOWN AWAY by how impactful it's been and how much better prepared I'm going to be in going into my next launch.
They're also doing a LIVE COHORT for the first time ever after this launch where you'll be able to go through the Calm Launch Formula and get a ton of support from Jason and Caroline as you work through it!
Monthly Group Coaching

Up until July 2022 I had only missed ONE out of 40-odd coaching sessions - that’s how good they are! And even on the one that I missed, when I was going through a particularly rough ride with my chronic illnesses, Jason still gave me the nicest shout out that resulted in some lovely messages from fellow WAIMers 🥲 Each coaching session focuses on a different topic and even when you think you might know all about a subject that Jason & Carol teach - you’re sure to learn something new (I know I have)!
Pep 3000 Personal Coaching Robot

This is an underrated part of WAIM in my opinion, and it’s one of the most beautiful little things. Packed full of mindset tips if you’re feeling a little low, or practical tips for specific roadblocks the Pep 3000 Robot is there to help you overcome it. One of the most incredible parts of WAIM is the combination of perspectives that Jason & Carol bring and having them in your ears when you hit one of these situations is the boost you didn’t know you needed.
Slack Community

The nicest community you will find on the planet, maybe even the Universe(s). It’s bloomin incredible, and that’s selling it short. Jason & Carol have a knack for attracting the most wonderful humans into their orbit, and the community of WAIM is brilliant. Whether you’re after some help on something technical or want opinions on something you’re bringing to life… heck, even if you’re just celebrating something fun - the WAIM community has your back.
The Un-Boring Business Roadmap

This is a methodical, five-step roadmap for optimizing your online business and boosting your revenue, developed by Jason & Carol after years of helping hundreds of entrepreneurs in their businesses. Included in this roadmap is all of the coaching sessions & business resources laid out in a very specific order - meaning it reduces your overwhelm at having to tackle everything at once, instead giving you one piece of the entrepreneurial puzzle at a time.
WAIM of Stones!

No, I promise you - none of us WAIMers are taking this far too seriously and are competing with ourselves to make sure we never miss out on a stone... and no, there's not some secret black market of stones (or is there?) - but seriously, this has been one of the most fun, engaging, and supportive additions to WAIM of recent times. And yes, I'm fully engaging in my competitive mode (purely with myself!) to get a stone each month! 😅
Other hot mentions:
Notion Starter Pack - I have another incredible course on Notion but myself and Carol often joke that we are “twinsies” - as our personalities & characteristics are practically identical 😅 I just knew that when Carol brought out the Notion Starter Pack, I would love it because we think in very similar ways. I’ve now been able to take my existing Notion setup and integrate it with parts of the NSP and have the most wonderful setup on Notion now because of it!
A Vault of 40+ Courses & Workshops - some of the courses & workshops inside of the WAIM Vault were my first ever introductions into the world of Jason & Carol! Inside the Vault there are 40+ courses, workshops, interactive checklists, pre-made branding templates (and so much more!) directly inside the WAIM dashboard. The resources & courses cover everything from Squarespace to writing a book to email marketing to podcasting and beyond!
Page Layout Library -If you find yourself getting stuck when you design your website or new sales pages, this is for you! The Page Layout Library is a pack of 10 different page layouts that you can use as a jumping-off point when you’re stuck on what text to put where and how to lay it out. Each layout is strategically designed & comes with copy prompts! Bonus tip - As a designer, I don’t really use the Page Layout Library for figuring out the design, but I find them fantastic for helping me figure out what content to include on a page with the copy prompts!