I know it can be hard to know who to trust online - especially when affiliate links are involved! But I hope by now you’ve already seen how much care and value lives inside WAIM.

This part isn’t about the features. It’s about the people.

Because Jason and Caroline are, quite simply, two of the kindest and most thoughtful humans I’ve ever met.

They care deeply – not just about the work, but about you as a person. You’re not just a customer in WAIM. You’re seen, supported, and gently encouraged at every step. That’s rare in online business – and it’s something they’ve consistently modelled since day one.

They also teach from lived experience.

Everything they share inside WAIM is grounded in what they’ve tested, tried, and refined in their own creative businesses over the years. No recycled tactics. No copy-paste strategy. Just honest, transparent guidance – with plenty of room for you to adapt it to your own path.

What’s more, they keep evolving. Whether they’re running new experiments in their business or launching fresh tools and ideas, they always share their behind-the-scenes openly. The coaching they offer comes from where they actually are – not from some distant pedestal.

A personal storyOne of my most treasured memories is the time they plotted (for months, I later found out, along with my bestie Kim!) to surprise me in person while travelling through the UK.

I’d messaged Jason to ask if they might have time to meet up... and was gently let down. What I didn’t know was that they’d already teamed up with my business bestie Kim White to orchestrate an entire surprise meetup in my local area.

When I turned up to the restaurant we’d planned for, there they were - waiting for me, recording the whole thing, and grinning from ear to ear.

It was one of the kindest things anyone’s done for me in business - and proof that these two don’t just talk about care and connection. They live it.

Caroline and I have always joked that we’re “twinsies” - so much of how we think, feel, and move through the world is eerily aligned. Watching the video back later, I heard her call out “hi twin!” and it made me cry-laugh all over again.

Jason and Caroline are mentors-turned-friends, and I feel so grateful to have found them when I did. Their presence, their integrity, and their thoughtful way of teaching are why I’ll keep pointing people their way - not because I have to, but because I truly believe in who they are and what they’re building.