1. their support helped me find my way forward

I was the second ever person to join WAIM (it still frustrates me to no endthat I didn’t get to be the first - Darn you Nikki!) and so I've been there since the beginning.

When I first joined WAIM, I was at a real crossroads. I’d spent too long following advice that didn’t take me into account - especially what it means to build a business while living with chronic illness.

I was tired of feeling stuck. Tired of trying to fit into approaches that didn’t leave space for rest, softness, or nuance.

Joining WAIM was a stretch for me at the time - $100 a month felt like a lot. But something about Jason and Caroline’s way of teaching felt different. Kinder. More honest. More sustainable.

Slowly but surely, being inside WAIM changed everything.

I found tools and strategies that worked with my energy - not against it. I rebuilt my business in a way that truly supported me. And for the first time in a long while, I felt like I was growing with clarity and confidence, not just surviving.

2. it helped me trust myself - and take action

WAIM didn’t just give me a roadmap... it helped me actually move forward.

Before I joined, I’d been sitting on a course idea for months. Within a few months of being in WAIM, I launched the beta and made £1200 - enough to cover my WAIM membership in one go!

I also went on to 12x my income from monthly design work, which had a huge impact on both my business and my life at the time.

But more than the numbers, WAIM gave me permission to be fully myself. I’d never quite felt like I fit into online business spaces - but in WAIM, I found a place where quirks were welcomed, not masked. And from that space of self-trust, I began taking more aligned, consistent action.

3. Carol & Jason, the people behind Wandering Aimfully, care deeply

One of the things that’s always stood out to me is how thoughtful Jason and Caroline are.

They’re not just teaching business strategy... they’re considering the humans on the other side of the screen. Whether you’re chronically ill, neurodivergent, caregiving, parenting, or just navigating life with limited capacity, their approach is spacious and inclusive by design.

They bring their full selves to their work - Jason with his calm practicality and technical brilliance, Caroline with her creative heart and deep emotional intelligence. It’s that blend that makes WAIM feel so different from anything else out there.

They’re honest. They’re generous. They’re funny. And they’re real about the messy parts of running a business too... which, for me, has always been one of the most refreshing and reassuring parts of being in their world.

And it goes without saying, but I think they are the most caring, genuine, thoughtful & hilarious humans - find out why I think so here.